Our
SOUL
AROUNDtheTREE is not
just a brand, but a badge
we wear with honor.
Tradition & technology
At AROUNDtheTREE we design our products honoring this centuries old tradition and knowledge, combining it with the most modern technologies. This way we always strive to produce high quality furniture, proudly made in Portugal.
Portugal has centuries of history in woodwork.
Customer care
As a brand, we like to talk to and get to know our customer. This is the only way we can offer a personalized service, beyond the elaboration of proposals, engaging the client in the entire process, from the selection of the product to its delivery. This is the only way we can ensure both yours and our satisfaction.
“For us AROUNDtheTREE is not just a brand, but a badge we wear with honor. And we want to continue to believe that the love, respect and honesty are the foundations that allow us to innovate and always give the best of ourselves to our customers.”
I’m Soraia Rangel, Mother of Two Teens and two faithful Border Collies. Dreamer, Entrepreneur, Founder and Believer of AROUNDtheTREE. I believe in the power of art, the impact of design and the magic of creation. 12 years ago AROUNDtheTREE has been much more than a brand – it’s a journey of building, sharing, intense passion, unwavering resilience, unforgettable achievements, painful losses, shaping challenges and transformative learning.
2025 is a Year of Change.
A year of New horizons and New stories to be written.
AROUNDtheTREE grows and welcomes three new partners, strengthening its essence and broadening its vision.
We keep our collection alive, and now will enriched with the signatures of new designers and artists, bringing new perspectives, new traits and new emotions to every piece we create. Our commitment to sustainable design, authenticity and excellence continues unabated. Every piece tells a story, and every story is a reflection of our passion. Many projects are underway, each reflecting the soul of our brand and our unwavering commitment to innovation and timelessness.
Design, for me, isn’t just about creating something beautiful; it’s about giving meaning, about transforming spaces, about leaving a mark on people’s lives. And what about me? I remain steadfast in the same mission and with the same passion as on day one: to ensure that AROUNDtheTREE leaves its mark on the history of world design. I want it to be relevant, timeless, a reference that crosses generations and borders. I believe that every creation has a story to tell, every piece has a soul and every detail reflects our commitment to beauty, art and sustainable, meaningful design. It’s been 12 years of dedication, commitment and dreams come true, but the journey has only just begun. What drives us is the desire to create something that endures, that inspires and that continues to grow.
This is the path I have chosen, and I will continue to walk it, with love, determination and the certainty that the best is yet to come.
Welcome to the NEW ERA of AROUNDtheTREE.
THE FUTURE IS NOW !
The
AWARDS
AWARD-WINNING
European Original Brand of
Signature Design Furniture
Luxury Lifestyle Awards
2020
AROUNDtheTREE is the WINNER of the Luxury Lifestyle Awards 2020 in the category of the Best Luxury Furniture and Homeware in Portugal.
Design Awards
2019
AROUNDtheTREE won the Gold Award in 2019 by A’Design Awards and the European Product Design Awards with the P.R. LOUNGE.
Design Awards
2014
AROUNDtheTREE won the International Product Design Awards by Design et al and the Silver Award by A’Design Awards in 2014 with the Portuguese ROOTS chair.
A’Design
Awards
The Aʼ Design Award is not just an award, it is the indicator of quality and perfection in design, the award is recognized worldwide and takes the attention of design oriented companies, professionals and interest groups. Winning the Aʼ Award is a certificate of excellence for designers, a proof of quality for companies. Having the Aʼ Award attracts the eyes of design oriented audiences worldwide, winners will be able to find better and higher profile jobs and sales leads.
European Product
Design Awards
The Product Design Award recognizes the efforts of talented designers and design teams who aim to improve our daily lives with a practical and beautiful creation, designed to solve a problem, make life easier or simply spread joy.
Design et
al Award
Design et al is a leading UK-based interior design magazine. At Design et al, we believe that a magazine should do more than simply catalogue products.
Luxury Lifestyle
Award
Luxury Lifestyle Awards is a global award selecting, recognizing, celebrating and promoting the best luxury goods and services all over the world. Leading on the market for over 10 years, LLA evaluated more than 100 000 various products and services in 40 categories from 60 countries.
