The
BELIEVER Chair
CHALLANGE
An International Design Challenge
to Reinvent the Director’s Chair
Historical Context
The Director’s Chair dates back to the 15th century, with roots in Ancient Rome.
Originally a symbol of authority, it evolved into an icon of the entertainment industry—especially in Hollywood—representing creativity and leadership.
Now, it’s time to reinvent this timeless piece for a NEW ERA.
The CHALLANGE
Objective:
Redesign the classic Director’s Chair, keeping its essence while adding:
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Timelessness a piece that transcends trends
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Comfort & Ergonomics designed for prolonged use
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Functionality lightweight, foldable, versatile
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Sustainability eco-conscious materials and processes
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Innovation – a statement of modern design
This is not just a chair it is a symbol of
Belief, Vision, and Future.
.”
Who Can Participate
Emerging designers
Architects
Design & architecture students
Creative individuals passionate about furniture design
(Individual or team submissions.)
Evaluation Criteria
A distinguished jury will assess submissions based on:
Innovation – originality and creativity
Respect for the iconic heritage of the Director’s Chair
Balance between tradition and modernity
Comfort and ergonomics
Functionality and practicality
Sustainability and materials
Production feasibility
Submission Requirements
Participants must submit:
Technical drawings (detailed dimensions and construction)
3D renderings of the design
Concept description (max. 500 words):
Inspiration and creative process
How the proposal meets the challenge
Personal details: name, contact, short bio (max. 150 words)
Timeline & Submission
Submissions via the official website:
www.aroundthetree.eu/believerchair
Deadline: [Insert date]
Pre-selection: [Insert date]
Finalists presentation: [Insert date]
Winner announcement: [Insert date]
The Prize
The winning design will be produced and launched by AROUNDtheTREE and have the name of designer
Global media exposure
Long-term collaboration opportunities with AROUNDtheTREE
The Jury
The jury includes artists, architects, and filmmakers, ensuring a multidisciplinary evaluation:
Artists – creativity and aesthetics
Architects/designers – technical feasibility and sustainability
Filmmakers – usability in production environments
Our Philosophy
At AROUNDtheTREE, we have always believed that every great design begins with an even greater story.
Our mission is to create unique and exclusive pieces that do more than furnish spaces
they tell stories that unfold over time. Inspired by nature,
we blend the innovation of today’s most talented designers with the tradition and
craftsmanship of master artisans, turning each creation into a lasting legacy.
I
2026 is a Year of Change.
A year of New horizons and
New stories to be written.
We keep our collection alive, and now will enriched with the signatures of new designers and artists, bringing new perspectives, new traits and new emotions to every piece we create. Our commitment to sustainable design, authenticity and excellence continues unabated. Every piece tells a story, and every story is a reflection of our passion. Many projects are underway, each reflecting the soul of our brand and our unwavering commitment to innovation and timelessness.
Design,isn’t just about creating something beautiful; it’s about giving meaning, about transforming spaces, about leaving a mark on people’s lives. we aim that AROUNDtheTREE leaves its mark on the history of world design. I want it to be relevant, timeless, a reference that crosses generations and borders. I believe that every creation has a story to tell, every piece has a soul and every detail reflects our commitment to beauty, art and sustainable, meaningful design. It’s been 12 years of dedication, commitment and dreams come true, but the journey has only just begun. What drives us is the desire to create something that endures, that inspires and that continues to grow.
Welcome to the NEW ERA of AROUNDtheTREE.
THE FUTURE IS NOW !
SUBMIT YOUR BELIEVERchair
