Portuguese ROOTS
portuguese roots chair is the
most remarkable portuguese
chair design since 1953
reborn in wood
designed by Alexandre Caldas
Protected by AROUNDtheTREE
A Symbol of Portuguese culture and Design was Reinvented .
Alexandre Caldas decided to honor this iconic piece with a completely new approach .
Creating a timeless piece that continues the story of its predecessor for generations to come.
The Story
PORTUGUESE ROOTS Chair, was inspired by its original model from 1950, created by Gonçalo Rodrigues dos Santos and designed today by Alexandre Caldas. An exclusive wood chair design in solid wood and natural oil.
The history of this wooden chair with arms goes back to the post-war era, the late forties (40’s).
The chair was original design in metal for outdoors major cafés in Lisbon and subsequently to the rest of the country .
After that , the chair had it`s ups and downs due to the market opening, plastic furniture and other products .
Although the original model as a long time living among Portuguese people, however, for the Rest of the World, this chair was unknown since 2013, the year that AROUNDtheTREE was born.
It is now to us, a NEW Generation of “Believers”, who have learned from the very best, the responsibility of honoring and to continue to add value and history, to one of the greatest Portuguese Design Icons.In addition, the will to value such heritage, is now established by the hand of Alexandre Caldas, who at age of 15, entered the world of Furniture and completely fell in love with product design.
History Repeats Itself, But This Time…
With A Totally Different Will…
To Show Out This Chair To The World!…
Portuguese ROOTS Chair ….
Reborn In 2013
It is now to us, a NEW Generation of “Believers”, who have learned from the very best, the responsibility of honoring and to continue to add value and history, to one of the greatest Portuguese Design Icons.In addition, the will to value such heritage, is now established by the hand of Alexandre Caldas, who at age of 15, entered the world of Furniture and completely fell in love with product design.
History Repeats Itself, But This Time…
With A Totally Different Will…
To Show Out This Chair To The World!…
Portuguese ROOTS Chair ….
Reborn In 2013
” MASTER SERAFIM ” The Keeper of Secrets
At the tender age of 13, Serafim began what would become his life work. Under the legendary master Goncalo Rodrigues dos Santos, Serafim commenced an apprenticeship and started down the road to becoming a full fledged craftsman Master Serafim, was the only one who knew the initial plans , of all secrets and process behind the design of the chair. This showed a total confidence and trust of Master Gonçalo for Serafim, as well as a strong link between the two skilled craftsmen. Today, at 89 years of age, Master Serafim is the living memory and faithful keeper of a secret that has become an icon of Portuguese design. It is with an almost parental pride that he watches the rebirth of his chair, now Portuguese ROOTS chair brought at the hand of Alexandre Caldas to AROUNDtheTREE. We, through his memory and life spent next to a visionary design master, have the possibility and the duty to tell this emblematic story of Portuguese design, bringing back the best of our art.
MUDE – PORTUGUESE NATIONAL MUSEUM OF DESIGN
and won the Silver Award by A’Design Awards 2014 with Portuguese ROOTS Chair.
Since November 2015 AROUNDtheTREE is also present at First Museum Design Center at Funchal, Madeira Island
We seek to integrate the best of our culture to international references through the rational use of wood as a raw material, a method and production control which are in agreement with all the ecological requirements, and the investment in the use cutting edge technological equipment in addition to artisanal techniques, to translate values like transparency, honesty and simplicity, into to a single piece of furniture which has already been praised all over the world . Natural Cork is one of the values that we add in our design, being a portuguese product by excellence. Above all, Portuguese ROOTS Chair have the Aim to be
the World’s Next Design Icon.
Portugal is a sustainable Country and for that reason the wood and cork where bound together. This project represent people, culture and a country. It was time to tell a story, and what might be better than trough design ?
As different as the wood it’s made from.
Mutene . Walnut . Ash
Each one with a different Story and Mood
His Excellency the President of the Portuguese Republic Prof Marcelo Rebelo de Sousa has the Portuguese ROOTS in his office and most recently the Prime Minister, António Costa has chosen for his Room at São Bento Palace our Design AROUNDtheTREE to receive worldwide dignitaries.
It is a Real Honour !
His Excellency the President of the Portuguese Republic Prof Marcelo Rebelo de Sousa has the Portuguese ROOTS in his office and most recently the Prime Minister, António Costa has chosen for his Room at São Bento Palace our Design AROUNDtheTREE to receive worldwide dignitaries.
It is a Real Honour !
With upholstery on the back …
even more Confortable, so Elegant!
More than a Chair …
Designed by Alexandre Caldas | Protected by AROUNDtheTREE
For Contract Reinforcement
Watch the video that Honors the Portuguese ROOTS Chair
OPTIONS
For the upholstery you will have multi choices like natural cork fabric, Leather, velvet, fabric ….
You choose your Mood!
Total in Wood
SOLID AMERICAN WALNUT
NATURAL
SOLID ASH WOOD NATURAL
SOLID ASH WOOD PAINTED
BLACK PASTEL
VERSION SEAT
Solid American Walnut
Solid Ash Wood
Natural
SOLID ASH WOOD PAINTED
Black
VERSION SEAT & BACK
Solid American Walnut
Natural
Solid Ash Wood
Natural
SOLID ASH WOOD PAINTED
Black
Portuguese ROOTS Chair is more than a chair inherited from the past ,
its a piece of history redesigned for the future.
More than a Chair ….
Designing Stories for the Future
Proudly Made in Portugal
