ABOUT

THE BRAND

AROUNDtheTREE is a proudly Portuguese brand, is an ambitious project of a team who believe in the values of cultural and Portuguese traditions giving them a new interpretation through the design of unique pieces. The main legacy is the family connection of this team to one of the greatest icons of Portuguese design of the 50’s, the chair from Gonçalo Rodrigues dos Santos, which still remains the main image in Portuguese emblematic outdoor spaces. No less important is the cultural heritage and passion of this young team. The industry’s treatment of cork and wood combine advanced technology with ancient methods, all with the purpose of sourcing the exclusive materials. These two heritages make AROUNDtheTREE an original brand that is distinguished for having the perfect combination of the two elements in their DNA, design and nature.

All the designs of AROUNDtheTREE has patents.

Since April 3rd 2014, you can find AROUNDtheTREE represented by PORTUGUESE ROOTS at MUDE (Portuguese National Museum of Design).

AROUNDtheTREE won the award, Silver Award 2014 by A’Design Awards with the Portuguese Roots Chair.

THE DESIGN

The Design comes naturally. Our design always must have some premises, such as the exclusivity, functionality, sustentabilidade, elegance and a very important aspect, that the design be always timeless.

THE BELIEVERS

When you find a good idea, you always need someone who believes in it to make it work. So what more can we ask, when the believers are the ones who came up with the idea?
AROUNDtheTREE is made of true believers, Soraia Rangel with proven experience in Marketing and Advertising and Alexandre Caldas with 25 years of experience in furniture and design industryIs this know-how and the love for nature, that causes our commitment in creating pieces that breathe and feel nature in a most sustainable way. With the drive and the respect we have for nature, our goal is to embrace the Portuguese traditions and culture.

For us AROUNDtheTREE is not just a brand, but a badge we wear with honor. And we want to continue to believe that this love and respect are the foundations that allow us to innovate and always give the best of ourselves to our customers.

Soraia Rangel ( founder ) & Alexandre Caldas (designer)

designer alexandre caldas

THE DESIGNER PROFILE

Alexandre Caldas was born in 1974, he studied mechanics. Alexandre started early to work in the furniture àrea and today with the vast experience have, and a passionate eternal by design. Today, Alexandre is the responsible for all designing and concept pieces AROUNDtheTREE.

A little interview

What direction do you feel design is moving towards in general terms?
Storyteller.

What are the key influencing elements at present?
Nature, environmental respect and the true value of craftsmanship, that, I’m afraid will disappear in a few years and we want be able to preserve them. I also believe that the roots behind a product are increasingly more important.

What sort of projects are you working on at the moment?
AROUNDtheTREE is one of the main projects, with so much potential to explore, but I also have a passion for Longboard that I will work on again, as soon as I have the time.

A designer’s work is so diverse – how do you manage to hold down a career and a life?
Well, today with the help of technology, sure it’s easier to manage, but at the end of the day, it all depends on the speed you want to go. If you want to be at the top 10 of a marathon, or if you just want to finish it … For me, with two young daughters, they manage the speed and I just have to speed up, every time they let me.

Name 5 key essentials for today and beyond
Not only in design but in the world in general:

  • Sustainability
  • Imagination
  • Regulation
  • Honesty
  • Hard work

If you could offer one piece of advice when it comes to product design, what would it be?

There is always what we believe and the truth … so my advice is, focus on both, and be wise and patient.

What are your aims and goals for the next years?
Spread the Portuguese design and product quality throughout the world.

The car you drive?
The car I love to drive every time I can is a FORD TAUNUS 17M from 1964.

Your favourite place to travel to in the world?
The world it self and especially with woods around.

Your favourite hotel/ restaurant/ bar?
My caravan parked by the river.

The place that gives you the most energy?
Kitchen cooking for family and friends

And the place that enables you to totally relax?
Travel

Your favourite food and drink?
All food nicely made, and a good red or white wine

Anything else interesting?
Portugal.

natural roots
Close

We are so glad to see you here!

CONTACT US





OFFICE & SHOWROOM

info@aroundthetree.eu

F R O M   P O R T U G A L   T O   T H E   W O R L D

TERMS & CONDITIONS        CATALOGUE        VIDEOS

© 2017 AROUNDtheTREE. All rights reserved